Web Analytics Consulting Services

Website Traffic Analysis

A detailed understanding of the sources of your website traffic and visitor "click paths" gained through web analytics systems is essential to building a strong lead flow from your website. By analyzing website traffic, you can gain vital insights into how many visitors your website gets from each of the search engines, your online partners, your marketing campaigns and any other sources. More importantly, you can also see how your website is being used by those visitors by examining the paths they take once they arricve at your site and how many of them actually "convert" into a sales lead by subscribing to your email list, filling out an online request form or downloading a white paper. For e-commerce websites and for paid search programs, nailing this component of the SEO Success Pyramid™ is mandatory.

Web Analytics Systems vs. Server Logs

This web traffic data is most likely already available to you in the form of web server log files. These are electronic logs that are generated each day by your web server or hosting company and typically stored on your web server along with your web pages. These server log files contain loads of useful data about every aspect of your website's activities, but are for the most part, unreadable by humans. And while they are pretty limited compared to web analytics systems, some clients can get enough information from their server log files that they choose to use these as their sole source of website analytics data.

 

The latest web analytics systems provide a significant advantage over analyzing your server log files. Specifically, the more sophisticated of these systems will allow you to identify and track unique visitors to your website while server log files will only tell you how many total visits there were and can't distinguish multiple visits from the same individual. This level of visibility into visitor "loyalty" can be crucial, particularly for websites that are intended to build a community of repeat visitors, or where sales processes occur over multiple visits to the site.

StratiMind's Web Analytics Services

StratiMind offers a wide range of services to help our clients understand their web site traffic. Using web traffic analysis tools, we can help you answer questions like "How many visitors were there to my website each week for the past 6 months?", "How are my visitors finding my website?" and, "How exactly do customers move around my website?"

 

Our web analytics services include:

• identifying and evaluating web analytics vendor solutions
• customizing web analytics systems to meet specific client needs for campaign and click-path analysis (including WebTrends, Ektron, Google Analytics and others)
• operating and maintaining client's web analytics data gathering processes
• generating regular reports on client website traffic
• providing analysis of web traffic trends over time and actionable recommendations on how best to improve conversion rates, user time on site, etc.
• performing ROI analyses of web-based marketing campaigns

StratiMind's Server Log File Analysis Services

If properly configured, your server log files can provide rich data about the nature and amount of traffic that reaches your site, along with some basic data about the behavior of visitors once they are on your site.

 

Our server log file analysis services are ideal for clients that are not yet ready to invest in a full web analytics system, or who need to understand visitor history from analysis of historic log files.

 

Our server log file analysis services include:

• generating detailed reports on website traffic from data buried in client's log files
• providing analysis and recommendations based on web traffic trends over time
• performing traffic analyses of web-based marketing campaign

 

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Ready to talk to the experts? Call or email us to set up an appointment to discuss your specific needs, and join the growing list of satisfied StratiMind clients.