STRATIMIND'S SEARCH ENGINE OPTIMIZATION (SEO) SERVICES

StratiMind's Leading Search Engine Optimization (SEO) Service Offerings

StratMind offers a comprehensive set of Search Engine Optimization consulting services, including

• SEO analysis and strategy development
• keyword discovery, analysis and selection
• ethical search engine optimization (SEO)
• HTML coding of optimized pages and hosting of optmized prototype web pages for convenient client review
• web site architecture optimization including navigation system, programming techniques, file naming and internal linking structure optimization
• link popularity analysis, program design and implementation
• search engine and directory submission services
• site map generation and sitemap submission to the new Google sitemap program
• spider indexing analysis, spider-visibility problem resolution
• ongoing search position reporting and maintenance programs
• click-through reporting and ROI analysis
• lead conversion analysis, click-path analysis and optimization
• dynamic (database-driven) web site SEO
• search engine optimization for local, regional and vertical search engines
• international SEO, including Germany, France, U.K., Spain, Japan and China

Why Optimize Your Website for Search?

Why invest in search engine optimization? The facts are pretty compelling:

• Unbeatable Return on Investment - SEO has the highest ROI of any marketing program
• Highly-qualified Leads - searchers self-select and are actively seeking to satisfy a need
• Levels the Competitive Playing Field - small ventures can rank above larger companies because search engine's reward high-quality, focused, dynamic content

Bottom line: a well-designed and executed SEM strategy has the potential to give savvy marketers a quantum leap in the flow of qualified sales leads from their web site.

Insights From Recent Research

Better Relevancy - Led by Google's astounding progress, the search engine technologies have gotten a lot better at delivering "relevant results". When Jupiter Research asked 3,700 online consumers in October of 2004 whether search results have gotten more relevant or less relevant, 67% said they are now more relevant, while only 5% thought they were less relevant.

B2B Purchasing Process Happens Online - Search engine marketing, and SEO in particular, is a vital part of the B2B marketing mix. According to an Enquiro survey of 1,500 business people in B2B companies, 93% said they begin their buying process online, and 68% said that they start with search engines! Given the complexity of most enterprise software solutions, its no surprise that the hard-to-reach Information Technology (IT) organizations are at the top of this list of search engine users. For more details, see our learning center article on the search engine marketing imperative.

Top-ranked Sites Get All The Traffic - The top 5 natural search listings account for nearly half of all click-throughs. In fact, according to research conducted by Atlas Institute, the top listing will recieve ten times as many click-throughs as the 10th-ranked listing. See our learning center article to find out more about the relationship between search rank and click-through rate (CTR).

Still not convinced? Then take a look at some of the recent research about why SEM (and SEO) is the new marketing imperative. If you would like to understand the SEO implications of the new online buying process in more detail, then check out our learning center article "The Buying Process Has Moved Online".

What it Takes To Get On Google's First Page

The battle for a top natural search position in Google's search results can be a frustrating one without an experienced SEO expert on your team - especially when the search terms in question are highly competitive. To get that choice search position - and stay there - requires a sustained effort by highly skilled specialists (learn more about our process to build a better search engine rank for your web site). And the return on investment (ROI) from search engine optimization is hard to beat. Check out our "back of the envelope" example on the ROI of search engine marketing.

How to Hire an SEO Expert

Given the skills, time and sustained effort that it takes to get your website onto Google's first page, most successful companies turn to top-rated SEO firms like StratiMind for help. If you are considering hiring a search engine optimization expert, then you will want to contact StratiMind for a quote. After all, StratiMind specializes in providing a comprehensive set of SEO services.

If you are not sure how to go about selecting an SEO consultant, then you may want to read more about our suggested criteria for selecting an SEO expert .

StratiMind - Your Best Choice for SEO Partner

StrateMind has a deep expertise in search engine optimization, and every day we help our clients quickly build and execute successful web site optimization strategies. By leveraging our expertise, clients don't have to learn all the intricacies of SEO tools, technologies and techniques, or spend all of their time keeping abreast of the constant advances by the search engines. Instead, our clients can focus on building and executing winning marketing and sales strategies.

When it comes to selecting a search engine optimization expert, StratiMind has what it takes to make you successful:

Comprehensive SEO skill set with experts in all the search engine optimization tools, technologies and techniques.

StratiMind has assembled the best and the brightest in each area of search engine marketing, and search engine optimization has always been a primary focus. Therefore, our success and our reputation depends on our ability to deliver results that consistently delight our clients. And our results speak for themselves.

Current knowledge of best ethical SEO practices.

Search engine marketing is our passion at StratiMind. It is truly a unique field which is characterized by constant change. What really makes it special, however, is that the actual search algorithms (the systems of rules that determine how a page will be ranked in the SERPs), are proprietary to the search engines. In order to figure out how to optimize a web site for this complex set of algorithms, the community of SEO professionals has developed an extensive body of empirical knowledge about how these algorithms work. This expert knowledge and the associated search engine optimization techniques and best practices are shared within the SEM consulting community as "secrets of the trade". As active members of the SEM professionals community we are able to use this knowledge to benefit our clients. And at StratiMind, we do not employ risky or questionable SEO practices because we have our clients best interests in mind.

Deep knowledge of search engine technologies and web programming

There is no hiding from the technology side of SEO, and at StratiMind, we have world-class software programmers with advanced degrees from MIT and other top-tier technology institutions. We know the search engine technology side of SEM inside and out. In fact, we'll match our technology expertise and track record to any SEM firm in the business. We have successfully completed complex e-commerce web sites, and web-based application development, custom software development, IT system integration and much more.

What this means for you is that we are able to work directly with your web development team and your IT department to customize our services and deliverables to fit into the way you work. More specifically:

• Because we can actually model the PageRank implications associated with your internal linking structure, we can optimize your website to a level that few other SEM firms can approach.
• When it comes to optimizing web pages, we do the HTML programming for you, whereas most SEM firms will hand you a list of recommendations and leave it up to you to figure out how to code them in your web pages.
• Once we hand code the changes ourselves, we then host the optimzed "test" pages on our web site for you to review. This saves you from lengthy delays waiting for your web master or IT department to get around to uploading new pages, and enables rapid iterations to arrive at the best result in the shortest possible time.

Extensive operational experience in senior marketing roles.

If you have worked with Ad and PR agencies before, then you know how different their world is from the realities of your "client-side" marketing organization. Without the ability to understand the subtleties of your whole strategic and operational picture, the contributions that these traditional agenices can make is limited to their specialized domain. In contrast, StratiMind was founded by former VPs of Marketing and Chief Marketing Officers from companies like yours. This gives us a unique understanding of your strategy and goals; we alone can provide the additional value that comes from extensive operational marketing experience - experience for which there is simply no substitute.

Accessible experts that actually do the work.

StratiMind is a virtual firm. This means that we can deliver "all senior experts all the time" consulting at comparable prices because we don't have the fixed overhead of traditional firms. There are no account executives (salespeople) in this model, so you deal only with the experts right from the start through to project completion. There is no fixed overhead either. As a result, we are able to provide you with best-in-breed experts at comparable prices, and we love rolling up our sleeves and working side-by-side with clients.

Results-oriented, collaborative approach.

From the beginning of our dialog with you, and extending through our engagements, we are constantly focused on your results. We will insist on measuring the progress and contribution of our efforts to your overall goals by establishing metrics for each project and reporting on them regularly. Furthermore, our approach is a highly collaborative one. So, when you partner with StratiMind, we want you to think of us as an extension of your team.

Track record of client success.

StratiMind has a commitment to the success of our clients and we are deeply moved by the enthusiastic endorsements that they give us in return. A number of these clients have given StratiMind special permission to provide their name, title, company, email and phone number to prospective clients so you can speak to them directly. Naturally, we are very protective of this information and do not publish it on our web site out of respect for our clients' privacy.

Elements of Our Search Engine Optimization Consulting Engagements

Our search engine optimization engagements focus on the areas that can have an immediate impact on the flow of qualified leads from client web sites. Our service offerings include some or all of the following elements, depending on the client's needs.

Foundation SEM Consulting Elements

• Keyword research and selection to discover the actual search terms (keywords) used by prospective customers

Search Engine Optimization (SEO) Consulting Elements

• Assessment of current position in natural search results for target keywords in each major search engine
• Complete, detailed analysis of the design, coding and structure of client's home page vs. best practices for top-ranked web sites
• Analysis of "Link Popularity", a key metric for establishing the overall importance (PageRank) of client's web site and specific recommended steps to increase the number and quality of inbound links
• Proactive link partner outreach programs to optimize existing linking partners and recruit new ones
• Analysis of indexing frequency and depth by each major search engine
• Analysis of internal linking structure and proposed modifications to maximize PageRank of most important pages
• SEO strategy development, including specific and actionable recommendations for changes to the web site to improve its rank in natural search results
• HTML programming of proposed optimizations in the form of "test" pages for client review
• Hosting of test pages in private client area of the StratiMind web site to enable convenient review of and rapid iterations on optimized test pages
• Design and execution of Link Popularity programs to increase PageRank of client's web site (PageRank = measure of the a site's importance from the search engine's point of view)
• regular submission of client's web site to major directories and for indexing by each major search engine in conformance with best practices and guidelines

Lead Conversion Consulting Elements

• click-path analysis to analyze visitor's experience once they click on the natural or paid search result, from the landing page through to the desired call to action (e.g. completing a form to request a download or an online purchase)
• experimentation with different landing page creative, messaging and offers to find the most effective combination to use to maximize conversion rates

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