StratiMind's Online Marketing Services
Online Marketing As A Strategic Advantage
If you are paying attention, then you have noticed that the early stages of the B2B and B2C buying processes have moved online. For our detailed analysis of this important trend and a framework for understanding the new buying process, see our learning center article "The Buying Process Has Moved Online". For the agile companies, this change represents an opportunity for a new and sustainable competitive advantage. By mastering the new world of online marketing, small players can quickly create a larger-than-life presence on the web, and grab the lion's share of qualified sales leads. For the market leaders, to fall behind in online marketing is not an option.
As with traditional offline marketing, online marketing initiatives build upon the foundation of a sound corporate strategy. But once you get past the abstract strategic thinking, to the part where the rubber meets the road, the actual knowledge, skills and tools required to effectively design and execute an integrated online marketing strategy represent a steep learning curve.
Many marketing organizations are unable to stay abreast of the ever-changing online marketing landscape and either fail to take full advantage of it, or overcompensate by investing in complex CRM systems that are destined to become expensive shelfware. The smart ones have either already invested the time to build their own internal expertise, or they have chosen to build a partnership with online marketing firms like StratiMind that specialize in providing a comprehensive set of online marketing services. With the latter approach there comes a “bootstrapping” option: since our approach is a highly collaborative one, training of your internal experts can take place concurrently with online marketing strategy and program development.
StratiMind: Your Online Marketing Partner
When it comes to selecting an online marketing partner, StratiMind has what it takes to make you successful:
- comprehensive online marketing skill set with experts in all the online marketing disciplines
- extensive operational experience in senior marketing roles - for which there is simply no substitute
- results-oriented, collaborative approach
- track record of client success
Building A Successful Online Marketing Initiative: Our Process
At StratiMind, we believe that it is important to develop an effective online marketing strategy in the context of the overarching corporate and marketing strategies. Below is a summary of our collaborative process for developing exceptional online marketing programs. For a more detailed explanation of our online marketing planning process, take a look at our 9 Steps to Online Marketing Success.
Here are the 9 steps of our proven process for online marketing strategy development:
- Corporate Mission, Vision and Strategy
- SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Marketing Strategy, Brand Strategy, Overall Goal-Setting
- Market Segmentation, Sizing, Analysis
- Value Proposition & Messaging Development/ Validation
- Target Customer’s Online Information Needs & Behaviors
- Web Site Assessment
- Online Marketing Program Historical Analysis
- Online Marketing Program Planning & Development
Online Marketing - StratiMind Consulting Engagement Elements
Our online marketing consulting engagements span the full range of strategy development, program planning and execution. Our consulting engagements typically include some or all of the following elements of online marketing, depending on the client's needs.
- SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
- Installed Base Buying Patterns, Attrition
- Customer Satisfaction Research & Analysis
- Brand Research & Analysis
- Competitive Research and Analysis
- Marketing Strategy, Brand Strategy, Overall Goal-Setting
- Market Segmentation, Sizing, Analysis
- Value Proposition & Messaging Development/ Validation
- Target Customer’s Online Information Needs & Behaviors
- Web Site Assessment - Usability and Effectiveness
- Web Site Development - architecture, coding and creative design
- Web Site Promotion - Program Planning & Execution
- Web Site Hosting
- Online Marketing Program Historical Analysis
- Competitive Analysis & Positioning
- Integrated Online Marketing Program Planning & Development
- Search Engine Optimization (getting on the first page of search results)
(more about our seo services>) - "Paid" Search Ad Campaign Optimization and Management (cost-effective search engine ads)
(more about our paid search services) - Customer Interviews, Testimonial Development
- Goals, Forecasts and Budgeting
- Marketing Program Metrics
- Organizational Effectiveness/Redesign
- Web Analytics, CRM, and/or Sales/Marketing Automation System Evals
Next Step: Requesting a Quote
Requesting a quote from StratiMind is as easy as can be. We offer you several options to suit your preferences:
- completing our online quotation request form (easy to fill out and minimizes information we need to take over the phone) ;
- requesting that a StratiMind expert call you to discuss your needs (most convenient if you are pressed for time right now); or
- calling us directly during our extended business hours: Mon-Fri 9am to 7pm EST (GMT -6 hours) (if you would prefer to speak "live" with one of our experts)
- sending us an email (we guarantee a reply within 24 hours)
Ready to talk to the experts? Call or email us to set up an appointment to discuss your specific needs, and join the growing list of satisfied StratiMind clients.
