STRATIMIND'S ONLINE MARKETING SERVICES

Make Online Marketing Your Strategic Advantage

You have probably noticed that the early stages of the B2B and B2C buying processes have moved online. For our detailed analysis of this important trend and a framework for understanding the new online buying process, see our learning center article "The Buying Process Has Moved Online". For the agile companies, this change represents an opportunity for a new and sustainable competitive advantage. By mastering the new world of online marketing, small players can quickly create a larger-than-life presence on the web, and grab the lion's share of qualified sales leads. For the market leaders, to fall behind in online marketing is not an option.

As with traditional offline marketing, online marketing initiatives build upon the foundation of a sound corporate strategy. But once you get past the abstract strategic thinking, to the part where the rubber meets the road, the actual knowledge, skills and tools required to effectively design and execute an integrated online marketing strategy represent a steep climb up the learning curve.

How to Hire an Online Marketing Firm

Many marketing organizations are unable to stay abreast of the ever-changing online marketing landscape and thus, fail to take full advantage of it. Some larger companies have built their own internal online marketing experts, but most companies can't afford this luxury. Instead, they build a partnership with a top online marketing firm like StratiMind that specializes in providing a comprehensive set of online marketing services. If you are not sure where to start, you can read more about the suggested criteria for selecting an online marketing partner.

StratiMind: Your Online Marketing Partner

When it comes to selecting an online marketing partner, StratiMind has what it takes to make you successful:

Comprehensive online marketing skill set with experts in all the online marketing disciplines.

StratiMind has assembled the best and the brightest in each area of online marketing. Our experts are often invited to speak at conferences and webcasts, and to write articles for publication. Online marketing is our exclusive focus - it is what we live and breathe every day. Therefore, our success and our reputation depends on our ability to deliver online marketing results that consistently delight our clients.

Current knowledge of best online marketing practices.

Online marketing is our passion at StratiMind. We are always monitoring the latest developments in our field and make it a point to take the time to regularly "sharpen the saw", as Stephen Covey calls it in his book "7 Habits of Highly Successful People".

Deep knowledge of online technologies and web programming

At StratiMind, we have world-class geeks. In fact, we'll match our technology expertise and track record to any online marketing firm in the business. We have successfully completed complex e-commerce web site and application development, custom software development, IT system integration and much more.

Extensive operational experience in senior marketing roles.

If you have worked with Ad and PR agencies before, then you know how different their world is from the realities of your "client-side" marketing organization. Without the ability to see your whole strategic and operational picture, the contributions that these traditional agenices can make is limited to their specialized domain. StratiMind was founded by former VPs of Marketing and Chief Marketing Officers from companies like yours. This gives us an ability to understand your strategy and goals and provide the additional value that comes from experience - experience for which there is simply no substitute

Results-oriented, collaborative approach.

From the beginning of our dialog with you and extending through our engagements, we are constantly focused on your results. We will insist on measuring the progress and contribution of our efforts to your overall goals by establishing metrics for each project and reporting on them regularly. Furthermore, our approach is a highly collaborative one. So, when you partner with StratiMind, we want you to think of us as an extension of your team.

Track record of client success.

StratiMind has a commitment to the success of our clients and we are deeply moved by the enthusiastic endorsements that they give us in return. A number of these clients have given StratiMind special permission to provide their name, title, company, email and phone number to prospective clients so you can speak to them directly. Naturally, we are very protective of this information and do not publish it on our web site out of respect for our clients' privacy.

Building A Successful Online Marketing Initiative: Our Process

At StratiMind, we believe that it is important to develop an effective online marketing strategy in the context of the overarching corporate and marketing strategies. Below is a summary of our collaborative process for developing exceptional online marketing programs. For a more detailed explanation of our online marketing planning process, take a look at our 9 Steps to Online Marketing Success.

Here are the 9 steps of our proven process for online marketing strategy development:

1. Corporate Mission, Vision and Strategy
2. Situation Analysis
3. Marketing Strategy, Brand Strategy, Overall Goal-Setting
4. Market Segmentation, Sizing, Analysis
5. Value Proposition & Messaging Development/ Validation
6. Target Customer’s Online Information Needs & Behaviors
7. Web Site Assessment
8. Online Marketing Program Historical Analysis
9. Online Marketing Program Planning & Development

StratiMind's Comprehensive Online Marketing Consulting Services

Our online marketing consulting service offerings span the full range from high-level marketing and IT strategy development, to detailed program planning and execution. Our consulting engagements typically include some or all of the following elements of online marketing, depending on the client's needs.

• Situational SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
• Installed Base Buying Patterns, Attrition
• Customer Satisfaction Research & Analysis
• Brand Research & Analysis
• Competitive Research and Analysis
• Marketing Strategy, Brand Strategy, Overall Goal-Setting
• Market Segmentation, Sizing, Analysis
• Value Proposition & Messaging Development/ Validation
• Target Customer’s Online Information Needs & Behaviors
• Web Site Assessment - Usability and Effectiveness
• Web Site Development - architecture, coding and creative design
• Web Site Promotion - Program Planning & Execution
• Web Site Hosting
• Online Marketing Program Historical Analysis
• Competitive Analysis & Positioning
• Integrated Online Marketing Program Planning & Development
• Search Engine Optimization (getting on the first page of search results)
  (more about our seo services)
• "Paid" Search Ad Campaign Optimization and Management (cost-effective search engine ads)
  (more about our paid search services)
• Customer Interviews, Testimonial Development
• Goals, Forecasts and Budgeting
• Marketing Program Metrics
• Organizational Effectiveness/Redesign
• Web Analytics system setup and operation
• Web log file analysis and report generation
• Online lead conversion analysis and recommendations
• Process and vendor/product evaluation for Web Analytics, CRM, and Sales/Marketing Automation systems

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Ready to talk to the experts? Call or email us to set up an appointment to discuss your specific needs, and join the growing list of satisfied StratiMind clients.