Client Successes
Our Track Record Speaks for Itself
Because we work exclusively in SEO and related marketing specialties, we know the ins and outs of the constantly-changing SEO landscape. And our reputation is at stake with every project we undertake. We are grateful to have worked with outstanding marketing teams who have put their trust in StratiMind. As these clients will tell you, we have, in turn, delivered the results - and then some.
Case Study
SolidWorks Corporation, 3DContentCentral group
Situation: SolidWorks Corporation, a Dassault Systèmes S.A. (Nasdaq: DASTY) company, develops and markets software for mechanical design, analysis, and product data management. The overall market for the companies software is growing but the company is looking to grow more quickly still. As a result, customer retention and new customer acquisition are key components of the SolidWorks corporate strategy. The company is focused on constantly providing new value to its community of users, and to the larger group of users of other CAD vendor products.
Toward that end, SolidWorks developed a separate microsite (www.3dcontentcentral.com) for the express purpose of providing a means for all 3D CAD users to upload and share their own models and search for and download pre-existing 2D and 3D CAD models of standard parts and assemblies that they can then reuse in their own CAD designs. With such a parts catalog now available through 3DContentCentral, SolidWorks is able to save 3D designers untold hours of component model development time and greatly streamline the design process.
The Problem: The original website was not user friendly and was also not designed with SEO in mind. As a result, it was not at all visible to the targeted user community through search engines, and very few users were able to take advantage of the rich set of models that it offered. The decision was made to redesign the website from the ground up.
Business Objective: Build and optimize a new 3DContentCentral (3DCC) website that will rank well in Google for the top keywords, and use this valuable resource to build relationships with users of competitors' products.
Solution: StratiMind was selected to assist the website development team in architecting and deploying a new 3DCC website that is well-optimized for search engines, and Google in particular. We were able to identify a number of problems with the original website architecture, the most significant of which was the use of Frames technology. We proposed specific changes to the new architecture for the site based on best SEO practices for such a large database-driven application.
The web development team and the StratiMind SEO experts worked closely throughout the website's development period. We also worked with the marketing team to develop a complete picture of the keyword space for the website and delivered a comprehensive keyword database to the marketing team. This database was then used to select the keyword focus of the site as a whole and specific keywords were chosen for each of the most important pages as well.
As the prototype of the new site emerged, we provided specific suggestions on how to improve the navigation and information architecture as well as placement of specific design features and navigation elements that would, in effect, provide a basic level of optimization for all the dynamically generated category and component model pages of the website. This also included an algorithmic approach to optimizing title tags, file names and several other key page elements.
At the same time, we optimized several unique page templates that give the individual pages of the site another level of search engine optimization. Finally, we optimized the home page and a a handful of other key pages through hand-coded techniques.
Results: The results of these optimization efforts have been spectacular. After starting with no keywords in the top 30 positions in Google, the new 3DCC website is now ranked first in Google for 7 keywords, is in the top 5 for 15 keywords and on page 1 of the Google results for 23 keywords. Here is just one of 3DCC's top-ranking - for the keyword phrase "Free CAD Model" and how it got there over time.
Furthermore, not only did SolidWorks exceeded it 3DCC website objectives in terms of search engine visibility, but it also has seen great success in cultivating new users through the site.
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